From observing the times trailers are shown I can see who the target audiences of the trailers are.
A soap opera trailer shown in the morning would be aimed at stay at home mums and dads, or the unemployed. Trailers shown at this times are usually advertising the evenings episode, or occasionally a big storyline. To appeal to this audience it is important to include story lines in the trailer that can be related to. For example showing family life to appeal to a stay at home mum.
Soap opera trailers shown in the evening are targeted at a much wider audience. This is the time when most people will be at home and relaxing while watching TV so it is a perfect time to advertise Soaps. For example it is likely families will be sitting down for dinner with the TV on so it is important to appeal to this audience.
Some soaps have a 'What happens next...' clip on the end of each episode, for example Neighbours. This is to appeal to the current target audience and keep them watching.
Soaps themselves are typically aimed at young adults, adults, parents and elderly audiences. It is therefore important to show trailers at times when these people are likely to be watching, such as in the evening. As soaps are not typically aimed at young children it is unlikely to see a trailer during children's TV showing times such as CBBC.
The main target audience of soap operas is also mainly female. This means the trailers should appeal mainly to females to get the most out of the target audience. However, males also watch soaps so the trailers must have some elements that appeal to both sexes.
To appeal to the target audience of a soap it is important to consider what time these audiences will be watching TV and show advertisements at this time.
No comments:
Post a Comment