As the first soaps which started out in America on the radio were so popular, such as 'Ma Perkins', were so popular, it was decided to televise these shows.
Although soaps took off extremely well they did not have the same impact in Britain. The first radio soap was not aired in Britain until after the second world war.
An example of an early British soap would be The Grove Family which started in 1954 and ended in 1957.

There is a big contrast between running time of this soap compared to one such as Coronation street which began in 1960 and still runs to this day.
I gathered this information by looking on websites including:
http://www.bbc.co.uk/dna/h2g2/A1087193
http://soap-operas.lovetoknow.com/History_of_Soap_Operas
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