Soap Trailer 1
Like most soap opera trailers the narrative in this trailer is episodic, we see lots of different stories and different characters but they are all somehow linked. This is a good way to advertise as the audience get a good insight into whats going to happen in the episode without giving away too much, this gets the audiences attention and potenially will increase the audience size by having an interesting trailer.
I think this trailer makes use of Hall's Reception Theory because there are several codes put in, this is the encoding part of the theory. For example the phone keys being pressed and the credit card. The audience then has to decode these signs and work out what they mean. This is a good way to engage the audience and make them think about the different scenes in the trailer.
As I believe this trailer can be applied to Halls Reception Theory, I also believe this trailer is aimed at an active audience. This is because I think the producer would want the audience to feel involved in the piece of media. I do not think that the hypodermic needle theory could be applied to this piece as it would be hard to aim it at a passive audience as it is quite intricate and complex with lots of interlocking storylines.
This trailer is very fast paced and the scene only last a few seconds before moving onto another scene. This fast paced editing helps to build tension and create suspense. It will also help to draw in an audience as they will watch the trailer and then want to watch the episode to resolve the problems set in the trailer. The non diegetic music in the trailer helps add to this effect. It is very low in tone and slow in tempo which gives eerie and mysterious connotations.
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