Target Audience Profile

As a group we created a target audience profile. This would clearly state our intentions as to which type of audience we would like to attract.

For this piece of work I was contributed by delegating tasks to the other team members. I was responsible for looking at audience theories and how we would apply these to our soap opera. I included examples for Halls Reception Theory, The Hypodermic Needle Theory and The Uses and Gratifications Theory.

It is important for us to create a target audience profile so we can identify who we are going to target and how we will reach them. This included demographic groups, age, gender and occupations. It is important we appeal to our chosen target audience.

Our target audience profile can be seen on our group blog here:
http://thejama2.blogspot.com/