I looked out for soap opera trailers on the TV so I could get an idea of the times they are played and the types of audiences they are aimed at.
I observed the following:
Tuesday 17th August, 3PM - Neighbours trailer, advertising the next episode
Wednesday 25th August, 8PM and 9PM- Eastenders trailers, advertising September episode when Peggy leaves
Tuesday 31st August, 10 30AM - Coronation Street trailer, advertising the evenings episode.
From observing these trailer showings it is clear the purpose of the trailers are mainly to gain attention for up coming episodes. By showing an advert for an episode showing on the same day, the information is fresh in the audiences mind so they remember to watch.
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